Strategy

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The Marketing AI Techniques and Analytics Paving Way for the Future‚Äč

The Marketing AI Techniques and Analytics Paving Way for the Future Not long ago, Artificial Intelligence was considered as a science fiction for Marketing and companies brushed off the idea of innovating their marketing teams with AI tools. It is predicted that companies are willing to shell out as much as $57 billion for AI …

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digital playbook

Evolve from Planning Templates and Build a Playbook

Evolve from Planning Templates and Build a Playbook A structured marketing plan is likely something you may be familiar with as a business owner, especially if you possess any previous tertiary business qualifications. In essence, a Marketing Plan is a process based on objectives relating specifically to the business problem. A business problem is effectively …

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