Gamification in Marketing & Strategy Gamification is the process of taking elements and concepts from game design and applying them to either a marketing strategy, business, workplace or anywhere really, where you are looking to get more engagement in a fixed or non-fixed time-frame. One of the simplest forms of gamification you can probably relate …
The Marketing AI Techniques and Analytics Paving Way for the Future Not long ago, Artificial Intelligence was considered as a science fiction for Marketing and companies brushed off the idea of innovating their marketing teams with AI tools. It is predicted that companies are willing to shell out as much as $57 billion for AI …
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Addressing Noise in Content Marketing Before “the cloud” and “AI” were the hottest buzzwords, you would’ve heard a lot about Content Marketing and phrases like “Content is king”. Quality content still remains king and is more important now than ever but the game has certainly transformed and tightened. With the wider markets small and large …
Evolve from Planning Templates and Build a Playbook A structured marketing plan is likely something you may be familiar with as a business owner, especially if you possess any previous tertiary business qualifications. In essence, a Marketing Plan is a process based on objectives relating specifically to the business problem. A business problem is effectively …
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